Ernie Pike by Abel Guibe
Ernie Pike

Abel Guibe was one of the leading designers of Editorial Frontera in the 1960s. He was born Abel Ignacio Guibe in Rosario, Sante Fe, where he studied at the School of Fine Arts and graduated as Expert in Advertising and Sales at the Polytechnic Institute. He additionally took correspondence courses from Rodolfo Krasno's Agency School of Advertising and Lipszyc's Panamerican School of Art.

He settled in Buenos Aires after completing his studies. He was recommended by Krasno and Lipszyc to work at Surameris, the agency for internal promotion and advertising of Editorial Abril. He served as assistant art director to Stefan Strocen.

Guibe designed the logotypes for both Abril and Surameris, and for the many magazines published by the company, including Claudia, Idilio, Nocturno, Siete Días, Panorama, Misterix and Rayo Rojo. He also made drawings for pato Donald, Rayo Rojo and Misterix. By 1958 he published 'Sakem', his first comic story in Hora Cero, which was followed by some episodes of 'Ernie Pike'.

He left Abril in 1960 and teamed up with Paco Romay to launch the Panamerican Advertising Agency, that was responsible for all Editorial Frontera productions. Guibe designed new logotypes for Hora Cero, Frontera, Batallas Inolvidables and El Eternauta and he also drew new 'Ernie Pike' stories. His most notable illustrations were for the sections 'Diario de Guerra de un Soldado' ('War Diary of a Soldier') and 'Pepitas de Oro' ('Gold Nuggets') in Hora Cero Extra and Frontera Extra.

Guibe started to focus on advertising art when the Argentine comic book market folded. He worked as a teacher in Cordoba for several years and returned to Abril as advertising manager for Surameris in 1973. After a stint with Editorial Ladefa (Brigitte, Construyendo, Sketch), he became Creative Director with Editorial Atlantido and its publications Gente, Billiken, Somos, La Chacra y Campo Moderno , El Gráfico and Para Ti.

With Billiken, he served as a scriptwriter for such artists as José Luís Salinas and his son Alberto Salinas, Alberto De Piero, Roberto Regalado, Julio Freire, Fornaro, Carolina Parola and Fernández. He also edited a series of books called 'Historia Argentina en acción' that were illustrated by Alberto Salinas in 1986 and in the following years worked in advertising, marketing and specialized in social and business journalism.

Odio by Abel Guibe

Extensive Abel Guibe article on luisalberto941.wordpress.com

Last updated: 2013-12-25

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