El Gato by J.O. Laino

J. Osvaldo Laino, also known as simply Laino, was born in Rosario, Argentina. He published his first drawings in a local weekly newspaper. Upon finishing high school, he moved to the city of Córdoba where he worked as technical designer at the Aerotechnical Institute (the Argentinian Armed Forces), thus furthering his schooling as well as drawing cartoons.

Mussolino Street Cleaner by J.O. Laino
Mussolino Street Cleaner

Laino started a comic strip in the sports section of the city of Cordoba newspaper. In the early 1950s Laino moved to Buenos Aires where his creative work and cartoons was sought after by several ad agencies, newspapers and magazines such as Esto Es, Pobre Diablo and Luís J. Medrano's Popurri magazine. He then joined the staff of Avivato with other famous artists like Landrú, Dobal, Garaycochea, Franco, Quino, Liotta, Gius and others.

Street corner by J.O. Laino

He also published in Bomba H and Loco Lindo during the so-called "Argentinian Golden Era" of comics. Around this time, he became Director of the then well-known Dibujantes magazine and also pioneered the first TV program with comic strip artists ('Dibujemos Con...') in Buenos Aires' Chanel 7 Television. His guests were famous colleagues like Divito, Raul Manteola, Ferro, Landrú, Palacio, Sabat, Guerrero, Sagrera etc.

Smitty by J.O. Laino
Smitty (for a NY military magazine)

The year 1956 brought Laino a contract from a Venezuelan ad agency. While in that country, he cartooned with El Gallo Pelon (a comic magazine), Pico Pico (a kids' magazine), Páginas and Martín Garabato. With the pen name Brutus he published his drawings in the editorial page of La Esfera newspaper (in Caracas).

Great Lovers of Fiction (from Cracked) by Laino
Great Lovers of Fiction (from Cracked)

Come 1961, Laino moved to New York and started publishing his drawings in the humoristic magazine Cracked while also collaborating with other magazines such as True, Military Mag, The Wall Street Journal. His cartooning career in the Big Apple spanned well over 15 years of constant labor in different newspapers, magazines and Spanish TV.

cartoon by J.O. Lainocartoon by J.O. Laino

In 1974, he and his wife Celeste opened a well-known and established advertising agency in Tampa, Florida. After 32 years, they decided to close its doors and return to their hometown in Argentina. Laino is residing in Funes. During his more than 50 years away from his native country, Laino received multiple awards, prizes, and merits recognizing his professional career and community involvement.

J. Osvaldo Laino

www.historiaspasado.blogspot.com
Laino's cartoons at toonpool.com

Last updated: 2011-03-11

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