Talk Back - The Bubble Project Talk Back - The Bubble Project
No one is free from advertising. Whether on television or radio, plastered along streets and highways, or screaming off trains and buses, ads for everything from films to hair gels vie for the attention of consumers. Of course, ads have long been a cultural presence, though in our shrinking world of mega-corporations, they have infiltrated every nook and cranny of our lives, turning both private and public spaces into unadulterated selling zones.
Designer Ji Lee has devised a way to reclaim our public spaces. It's called Bubbling. Blank Bubble Stickers are put up on ads, in wait of passersby to fill them in with their own messages, some as funny as they are profound, instantly transforming the corporate monologue into a true public dialogue.