Marc Chouinard studied advertising art from 1976 to 1978. In 1982, he followed evening courses in plastic arts. He eventually got his degree in communication graphics. In 1985, he won the first prize in an educational contest with his comic 'Les Aventures de Prisma'. He has worked for several companies as an illustrator and graphic artist since 1989. He is the colorist of several comics series, and he began his own series 'Pépite et Goberge' at Éditions Mille-Îles in 1996.