Emmy Lou by Marty Links
Emmy Lou, from Quebec newspaper La Presse

Martha Arguello, better known as Marty Links, was born in Oakland, but soon moved with her family to San Francisco, where she lived most of her life. She attended the Fashion Art Institute in San Francisco for six months. She got a job with The Chronicle's Women's World department in 1940, where she drew a character named Mimi. In 1944, she created her popular teenage comic 'Bobby Sox', which changed its name to 'Mary Lou' in 1951.

Bobby Sox, by Marty Links 1947
Bobby Sox (1947)

Marty Links got the inspiration for her strip in her own family life, where she raised a daughter who modelled for her character Emmy Lou. The adventures of Bobby Sox and Mary Lou ran in various newspapers until 1979. A television series was based on Emmy Lou Harper, the heroine of the strip.

Emmy Lou by Marty Links
Emmy Lou, from Quebec newspaper La Presse

The theme song, 'Emmy Lou', was sung by Frankie Avalon. Links quit the comic because she felt it no longer represented contemporary teens, and then started to design greeting cards for Hallmark, which she continued to do until the age of 82.

Marty Links

Series and books by Marty Links in stock in the Lambiek Webshop:

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