Hugh McClelland filled a corner of the Mirror newspaper with his wild western comic 'Beelzebub Jones', beginning in 1937. About eight years later, the witty and prolific McClelland became the first head of the Mirror strip cartoon department.
He stopped his own 'Beelzebub' strip and launched several new series like 'Dan Doofer', 'Sunshine Falls' and 'Jimpy'. In 1952, McClelland suddenly left the Mirror for the Daily Sketch. His last strip, 'Jimmy Gimmicks', lasted only two months, in 1957.