Life. Be in it. by Alex Stitt

Alexander Stitt is an Australian cartoonist and animator. At the age of 20, he made one of Australia's first animated television commercials, for Silver Star starch. After working in the Channel Nine animation studios, he founded the graphic design firm Weatherhead & Stitt with Bruce Weatherhead in 1964. Stitt and Weatherhead went on to create advertisements, books, games, toys, jigsaw puzzles and film posters, designing among others the Icpota man for the classified pages of The Age. Stitt furthermore worked in Special Effects on movies such as 'Mr. Baseball' and 'The Russia House' and the TV show 'Empire Falls' (2005).

Between 1975 and the early 1980s, Stitt and Philip Adams were the creators of 'Norm', the comic character that personified the 'Life. Be in it.' government program and advertising campaign. The campaign started in the state of Victoria and was meant to encourage people to be more active and participate in sports and other physical activities. Stitt's 'Norm' character was featured in television advertisements as well a series of comic strips.

Life. Be in it. by Alex Stitt

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